What Jeluvi does as your LinkedIn lead generation agency
Jeluvi is a LinkedIn lead generation agency owned and run by Marko Ristić. The work is outbound prospecting on LinkedIn, done for you: the customer profile and the list, research on each person, connection notes and messages, follow-up, reply handling, and the handoff of qualified prospects to your sales team.
The method is the one this site publishes. Each step on this page links to the Jeluvi guide or glossary entry that explains it in full, so you can read how the work is done before you ask for it. Nothing runs here that those guides advise against.
The work is done by hand, with LinkedIn's own search and, when the sending profile has a seat, Sales Navigator. No bots, no scraping and no browser extensions act on any LinkedIn account. The rules section below shows what LinkedIn's User Agreement and Help pages say, and why that protects you.
Jeluvi is new. There are no client results, case studies or testimonials to show yet, and this page does not pretend otherwise. What you can judge instead is the method, the rules it keeps, and what is written down with you before the first message goes out.
LinkedIn lead generation, as the term is used here, is outbound work: finding the decision makers at the B2B companies you want to sell to, and starting conversations with them through LinkedIn messaging. It is not LinkedIn marketing in the wider sense of ads, company page content or social media posting, which are different services.
LinkedIn lead generation services: who this is for, and who it is not for
These LinkedIn lead generation services fit a B2B company whose buyers keep a LinkedIn profile, that can describe who buys, and that has someone to take the meetings. In this page's view, the person asking is often a founder, sales leader or marketing lead who has run out of hours, not out of prospects.
In this page's view, the B2B businesses that get the most from LinkedIn outreach sell to decision makers who can be found by job title: software and SaaS companies, professional services firms, agencies, and suppliers whose buyers hold a named role. Businesses whose buyers cannot be identified by title or industry are a weaker fit.
| A good fit | Not a fit yet |
|---|---|
| You can describe the buyer by role, company type, size and region | The target is "anyone who might buy" |
| Your offer already turns some conversations into deals | The offer has never been sold to anyone |
| Someone on your side takes meetings within days of a handoff | Nobody has time for the meetings either |
| Your buyers use LinkedIn for work | Your buyers are reached only by phone, field visits or tenders |
| You want fewer, researched messages in your company's name | You want thousands of requests a week from a tool |
If the honest answer puts you in the right-hand column, the first call will say so. The money is better spent writing the customer profile or testing the offer yourself first, and the guides on this site cover both.
What is included, step by step
The steps below are the service as Jeluvi runs it, each linked to the page that explains the method in depth. The sending profile, volumes and reporting rhythm around these steps are agreed on the first call and written down before anything is sent.
1. Strategy, the customer profile and the list
The outreach strategy is written before any list. It names the target segments, the industry and company size of each, the decision makers to reach in each one, and the messaging angle for each. Every segment becomes its own campaign, so results can be read per segment instead of as one blended number.
A strategy with two or three campaigns is easier to judge than one campaign aimed at every business that might buy. When one segment answers and another does not, the strategy changes on that evidence, and the next list follows the segment that works.
The work starts from your ideal customer profile: the industries, company sizes, regions and roles that buy. If it is not written yet, your brief and the first call turn what you know into one page, which you approve. The prospect list is built from that page and nothing else.
Prospects are found with LinkedIn search and, where the sending profile has a seat, Sales Navigator lead filters. LinkedIn Help documents filters for current company, company headcount, function, current job title, seniority level, geography and industry, among others. Each person on the list is checked against the profile by hand.
2. Research on each person
Before anyone is contacted, there has to be a reason to write: a new role, a post, a hire, news about the company. This is the LinkedIn prospecting method the site teaches, applied one person at a time. A prospect with no reason to write waits until there is one.
In Sales Navigator, saved leads and accounts produce alerts. LinkedIn Help lists alerts such as a saved lead changing jobs or roles, a saved account raising money, and a saved account posting more jobs over the past 90 days. Those alerts are one source of timing, read and judged by a person.
3. Connection notes
Every connection request carries a short note that says who is writing and why. LinkedIn Help gives a 200 character limit for notes on free accounts and up to 300 on Premium. The free allowance differs between two Help articles: three personalized notes a month in one, five in another.
Because the two articles disagree, a free account is planned on the lower number. The LinkedIn connection limit guide explains the invitation limits LinkedIn applies to every member, why LinkedIn publishes no weekly figure, and what happens when a limit is reached.
4. Messages after the connection
Once a request is accepted, the first message picks up from the note: one observation about the person, one offer, and an easy way to say no. The structure follows the LinkedIn cold message template on this site, rewritten for each prospect instead of filled in with merge fields.
5. InMail, where it earns its place
InMail reaches people outside the sending profile's network and costs a credit. Messages are written to 1,900 characters, the body limit in Sales Navigator and Recruiter Help, even though the general InMail FAQ gives 2,000. Sales Navigator Help states that InMail cannot be sent in bulk to multiple leads.
LinkedIn Help states that an InMail accepted, declined or answered within 90 days of sending is credited back. The InMail credits entry covers allowances and expiry. A credit is spent only on a prospect worth a written, researched message.
6. Follow-up
A prospect who does not answer gets a small number of follow-ups, each adding something new instead of asking for an update. The spacing and the stopping point follow the LinkedIn follow-up message guide. The exact number of touches is set with you before sending starts.
7. Reply handling and qualification
Replies are answered in the sender's voice, questions are answered only from what you have approved, and every positive reply is checked against your written definition of a qualified lead. The questions follow how to qualify sales leads. A "not now" is recorded with the reason and a date to come back.
A "no" or a request to stop ends the conversation. That person is not contacted again from any channel in the program.
8. Handoff to your sales team
A qualified prospect is handed over with the conversation, the reason for the first message, and what they said they need. The sales handoff entry describes what that note should contain. How it reaches you, by CRM entry, shared sheet or calendar booking, is agreed on the first call.
What you provide and what Jeluvi provides
| Part of the work | You provide | Jeluvi provides |
|---|---|---|
| Customer profile | What you know about who buys and why | A written one-page profile for your approval |
| Offer | What you sell, and the proof you are allowed to mention | Messages built only on what you approved |
| Sending profile | Agreed on the first call | Agreed on the first call |
| List | Exclusions: customers, open deals, competitors, partners | The prospect list, checked against the profile by hand |
| Messages | Approval before the first send, corrections any time | Notes, messages, InMail and follow-ups, written per person |
| Replies | Answers to questions only you can answer | Replies, and qualification against your definition |
| Meetings | Someone to take them | A handoff note for every qualified prospect |
| Reporting | The CRM outcome for each lead handed over | The numbers below, on the agreed rhythm |
Two things in the middle column cannot be outsourced. Only you can confirm what the offer is, and only your team can take the meeting. Without both, the rest of the work has nowhere to land.
Whose LinkedIn profile sends, and why it is settled first
Jeluvi never asks for your LinkedIn password. In section 8.2 of the LinkedIn User Agreement, members agree not to use or attempt to use another person's account, with sharing log-in credentials given as an example. A profile is used by the person it belongs to.
That shapes the service. Which profile sends, which LinkedIn plan it is on, who reads the replies and how drafts reach the sender are agreed on the first call and written down. The answer changes the volumes, the voice of the messages and who sees each conversation.
Whatever the arrangement, every message comes from a real person and says honestly which company it is written for. Section 8.2 also rules out creating a false identity or a profile for anyone other than yourself, so there are no invented personas here.
How the first weeks run
This is how a start usually runs here, agreed in detail on the first call. It is the order of the work, not a schedule: no dates, volumes or outcomes are promised on this page.
| Stage | What happens | What you see |
|---|---|---|
| 1. First call | Your offer, buyers and exclusions; whose profile sends; volumes; reporting; price | A written summary of everything agreed |
| 2. Profile | The customer profile and the qualified-lead definition are written | One page to approve or correct |
| 3. First batch | A small first list, with the reason to write to each person | The batch, to check before more people are added |
| 4. Messages | Notes, first messages and follow-ups for that batch | Every message, approved before the first send |
| 5. Sending | Outreach at the agreed volume, replies handled as they arrive | Handoffs as prospects qualify |
| 6. Review | List, messages and replies reviewed together | Changes, written down, before the next batch |
The order matters more than the speed. Writing the profile and approving the first messages before anything goes out costs time at the start, and it prevents a campaign of messages that should never have been sent in your company's name.
LinkedIn's rules, as LinkedIn states them
The service runs inside the LinkedIn User Agreement and the limits LinkedIn documents in its Help Center. The table lists each rule and how it shapes the work. Each line rests on a LinkedIn page listed in the sources below.
| Rule | What LinkedIn says | What it means here |
|---|---|---|
| Automation | User Agreement 8.2: no bots or other unauthorized automated methods to access the Services, add or download contacts, or send or redirect messages | Nothing automated acts on any account |
| Scraping | User Agreement 8.2: no software, scripts, robots, crawlers or browser plugins to scrape or copy profiles and other data | Lists are built by hand from search |
| Shared accounts | User Agreement 8.2: no using another's account, such as by sharing log-in credentials | No passwords are asked for or used |
| Restrictions | Help: third-party software or browser extensions that scrape or automate activity are not allowed and can lead to temporary or permanent restriction | No tool puts the sending account at that risk |
| Invitation limits | Help: every member is subject to them; reaching one can block sending invitations, typically for one week | Volumes planned well below a block |
| Connection notes | Help: 200 characters; three notes a month (a563153) or five (a6239760) on free accounts; Premium unlimited, up to 300 characters | Free accounts planned at three |
| InMail length | 1,900 characters in Sales Navigator and Recruiter Help; 2,000 in the general InMail FAQ | Written to 1,900 |
| InMail credits | Credited back when accepted, declined or answered within 90 days (a543695) | Spent on researched prospects only |
| Commercial use limit | Help: profile searches and views on a free account count toward a monthly limit | Research planned around the sender's plan |
Tools that send requests or messages on a timer, visit profiles in bulk or copy profile data are what section 8.2 describes. The LinkedIn automation guide covers what those tools do and where LinkedIn's own features stop. None of them is used in this service.
Sales Navigator, used as LinkedIn documents it
When the sending profile has a Sales Navigator seat, it is used for what LinkedIn Help says it does: lead and account search with filters, saved leads and accounts, alerts on those saved records, and InMail. The LinkedIn Sales Navigator guide explains each feature and the plans.
Sales Navigator is not required. Without it, the list is built from LinkedIn search, and the research is planned around the commercial use limit LinkedIn Help describes for profile searches and views. Which plan the sending profile uses is one of the things agreed on the first call.
No claim on this page goes past what LinkedIn Help documents. Where a feature depends on the edition, such as logging InMail to a CRM on Advanced Plus, LinkedIn Help names the edition, and the plan in use decides what the service can draw on.
Privacy and email rules, where they apply
When prospects are in the European Union, the GDPR applies to their data. The European Commission says such marketing lists are processed on grounds of legitimate interests, that people have a right to object, and that a list must be kept up to date and exclude anyone who objected to direct marketing.
The Commission also says that when data was not collected from the person directly, they must be told where it came from, at the latest within one month of obtaining it or at the first communication. For EU prospects, the first message says so in plain words.
If cold email runs alongside LinkedIn, it is sent under CAN-SPAM, which the FTC says makes no exception for business-to-business email. Opt-outs are honored within 10 business days, the opt-out keeps working for at least 30 days after sending, and every email carries a valid postal address.
Email to Gmail and Yahoo addresses also follows both providers' sender guidelines, which include authentication and keeping the spam rate below 0.3%. Calls are not part of this service. Sending domains and mailboxes belong to the cold email service described further down.
What Jeluvi reports and how you judge the work
Every number below can be checked against the LinkedIn inbox that sends and your own CRM. The reporting rhythm is agreed on the first call. The formulas are the ones used on this page; they define each term so that both sides count the same way.
| Number | Formula used on this page | What it tells you |
|---|---|---|
| Acceptance rate | Requests accepted divided by requests sent | Whether the list and the notes fit |
| Reply rate | People who replied divided by people messaged | Whether the messages are worth answering |
| Positive reply share | Interested replies divided by all replies | Whether the offer lands |
| Qualified leads handed over | A count, against your written definition | The output of the service |
| Show rate | Meetings held divided by meetings booked | Whether handoffs become conversations |
| Cost per qualified meeting held | Total fees divided by qualified meetings held | The price, comparable with any other option |
| Pipeline from handoffs | Opportunities in your CRM created from leads handed over | Whether the conversations were with buyers |
Providers and tool vendors publish acceptance, reply and meeting rates measured on their own users. Those figures are not quoted on this page, and Jeluvi has no results of its own to cite yet. The numbers that matter are yours, counted the same way every period.
Numbers are reported per campaign, so each target segment is judged on its own. A report can be weekly or monthly; the rhythm is set on the first call and stays the same, so one month can be compared with the next.
Connections and replies are inputs. The work is judged on qualified leads handed over, meetings held and, later, pipeline in your CRM. If the inputs move and the outputs do not, the list or the offer is the problem, and the review should say which.
Price, contract and what each pricing model rewards
Jeluvi publishes no packages or prices. Price, scope and the length of the engagement are agreed on the first call and written down before any work starts, together with the volumes and the reporting rhythm.
Across the market, providers of LinkedIn lead generation services bill their clients in a few common ways, and each one rewards a different behavior. It is worth knowing what a model pays for before agreeing to it, here or with any other provider.
Rewards the scope in the contract. It works when the contract also names what counts as a qualified lead and what is reported.
Rewards leads that pass the letter of the definition. It works when the definition is strict and written by you.
Rewards meetings, including ones that do not qualify or do not show. Safer when paid on meetings held against your definition.
Rewards volume, the behavior that gets LinkedIn accounts restricted. A red flag at any price.
LinkedIn only, or with cold email: how the three services split
Jeluvi sells three services, each done for the client. This page covers LinkedIn. The cold email service covers email outreach from sending domains, and B2B lead generation covers lead generation across channels, which can include LinkedIn and email under one plan.
LinkedIn alone suits buyers who use the platform for work and a market small enough to research person by person. Adding email can help when buyers rarely open LinkedIn messages. Which channels run is agreed on the first call, and nothing is added without your agreement.
Content and social selling are separate work. A LinkedIn content strategy builds an audience through posts over months, while outbound messaging starts conversations with chosen decision makers now. This service is outbound. Content marketing, social media management and LinkedIn ad campaigns are not part of it.
The two can work together. A sending profile with recent posts on the buyer's problems gives a prospect something to read before replying. If your marketing team already runs a content program, the outreach campaigns can point to it rather than compete with it.
When doing it in-house is the better choice
Outsourcing is not always the right call. In this page's view, keeping LinkedIn outreach in-house is the better choice in the cases below.
- The founder is the pitch: buyers want to talk to the person who built the product, and the founder has a few hours a week to write.
- The market is tiny: a short list of accounts your team already knows by name.
- The offer is untested: you need to hear every objection yourself before anyone else repeats your pitch.
- You have an SDR with time: a rep who can follow the guides on this site needs a process, not a provider.
- The first reply needs an expert: deals where every conversation turns technical from the first message.
If you go that way, the method is free on this site, from the prospecting guide to the message templates. The service exists for teams that trust the method and lack the hours to run it.
Questions to ask any LinkedIn lead generation company, including Jeluvi
Vetting a LinkedIn lead generation company comes down to questions with answers you can check. Ask these of any provider, Jeluvi included. A provider that answers plainly is one you can work with; one that answers with a guarantee is one to walk away from.
| Question | A good answer |
|---|---|
| Who exactly works on my account, and how many other clients do they carry? | Named people and an honest count |
| Which tools act on LinkedIn accounts? | None that send, visit or scrape automatically |
| Whose profile sends, and do you need my password? | A clear arrangement, and no shared log-in |
| What is your written definition of a qualified lead? | Yours, written down, used for every handoff |
| Can I see results in my market, with that definition attached? | Real results with the definition, or an honest "not yet" (Jeluvi's answer today) |
| Who approves messages before the first send? | You do |
| How is volume capped? | A number in writing, planned below LinkedIn's invitation limits |
| What happens if an account gets a restriction warning? | Sending pauses until the cause is found |
| What does the report contain, and how often? | List, sends, acceptance, replies, handoffs and meetings, on an agreed rhythm |
| Who keeps the lists and conversation notes when we stop? | You do |
Red flags in any LinkedIn outreach offer
Pricing per connection or per reply. A guaranteed number of meetings with no definition of a qualified one. Results you cannot check. Reps and tools that are not named. A request for your LinkedIn password. Promised volumes that only an automation tool could send.
Any one of these predicts meetings that do not qualify, or a LinkedIn account handed back with a restriction. The same messages sent for every client is another sign: ask to see two examples written for different markets.
Mistakes that sink outsourced LinkedIn outreach
- Hiring before the profile is written: a provider aimed at everyone produces meetings with anyone.
- Letting the provider write the qualified-lead definition: it gets written to be easy to meet.
- Approving nothing: the first message goes out in your company's name, so read it before it does.
- Judging the first batch as the channel: it tests the list and the messages first.
- Delaying the meetings: a handed-over lead that waits can go cold.
- Counting connections: they are inputs, and pipeline is the result.
- Buying volume: more requests than a person could research is how accounts get restricted.
What no LinkedIn lead generation agency can do for you
A LinkedIn lead generation agency, Jeluvi included, cannot define your customer without your input, cannot fix an offer that does not turn conversations into deals, and cannot take the meetings for you.
What it can do is take the hours of list building, research, writing, follow-up and reply handling off your team, and do them carefully in your company's name. The rest of the result depends on the offer and the people who take the meetings.
How to start
Tell Jeluvi what you sell, who buys it and which channel you have in mind. Marko Ristić reads every inquiry and replies within a working week. The first call settles whose profile sends, volumes, reporting and price, and all of it is written down before anything is sent.
What we sell: {{offer in one sentence}} Who buys it: {{industries}}, {{company sizes}}, {{regions}} Roles we talk to: {{job titles or functions}} Never contact: {{current customers, open deals, competitors, partners}} A qualified lead for us is: {{role}} at {{company type}} who {{need or trigger}} Proof we may mention: {{customers or results you are allowed to name}} Who could send on LinkedIn: {{name and LinkedIn plan, or not sure}} Who takes the meetings: {{name}}, within {{days}} of a handoff Other channels we run: {{email, calls, none}} How leads should reach us: {{CRM, shared sheet, calendar}}
It backfires when the qualified-lead line describes everyone who could ever buy. Then the list grows, the messages turn generic, and the handoffs fill a calendar with meetings that do not close. Write the narrowest definition your sales team would still accept.
Frequently asked questions
What does a LinkedIn lead generation agency do?
It runs outbound prospecting on LinkedIn for a client: the customer profile and list, research on each prospect, connection notes and messages, follow-up, reply handling and the handoff of qualified leads to sales.
At Jeluvi all of it is done by hand, with no bots or scraping, inside LinkedIn's User Agreement.
How much do LinkedIn lead generation services cost?
Jeluvi publishes no prices or packages. Price is agreed on the first call and written down, together with scope, volumes and reporting. Across the market, providers charge by retainer, per lead or per meeting; whichever model you choose, compare offers on cost per qualified meeting held.
Is there a minimum contract for LinkedIn lead generation?
Jeluvi has no standard contract length. How long the engagement runs, and how either side ends it, is agreed on the first call and written down before work starts, alongside price, volumes, the sending profile and the reporting rhythm.
Whose LinkedIn account sends the messages?
That is agreed on the first call and written down. Every message comes from a real person whose own profile it is, and says honestly which company it is written for. The choice of profile changes the volumes, the voice of the messages and who sees each reply.
Do you need my LinkedIn password?
No. Section 8.2 of the LinkedIn User Agreement rules out using another person's account, giving sharing log-in credentials as an example. Jeluvi never asks for a password; a profile is used only by the person it belongs to, and the work is arranged around that.
Do you use LinkedIn automation tools?
No. Section 8.2 of the User Agreement rules out bots and unauthorized automated methods that add contacts or send messages, and LinkedIn Help says scraping or automation tools can lead to temporary or permanent restriction. Lists, notes and messages are built and sent by hand.
Is it against LinkedIn's rules to outsource LinkedIn outreach?
Section 8.2 of the User Agreement lists what members agree not to do, including using another person's account, false identities, scraping, bypassing use limits, and bots that add contacts or send messages. The service is built to stay clear of each one. Read section 8.2 yourself before hiring any provider.
How many connection requests do you send per week?
LinkedIn publishes no weekly number. LinkedIn Help says every member is subject to invitation limits and that reaching one can block invitations, typically for a week. Volumes are agreed on the first call, written down, and planned well below that point.
How long until LinkedIn outreach produces meetings?
No timeline is promised. The first weeks go to the customer profile, a first batch of prospects and messages you approve; meetings follow only if the list and the offer are right. Judge the work on qualified leads handed over, not on the first batch.
Do you guarantee leads or meetings?
No. Jeluvi is a new agency with no results to cite, and a guarantee without a written definition of a qualified meeting is a red flag at any provider. What is agreed in writing is the work, the volumes, the reporting and how the results are counted.
Do I need LinkedIn Sales Navigator for lead generation?
No. With a Sales Navigator seat, the work uses its lead filters, saved leads, alerts and InMail as LinkedIn Help documents them. Without one, lists come from LinkedIn search, planned around the commercial use limit LinkedIn Help describes for free accounts.
Is LinkedIn prospecting GDPR compliant?
It can be. The European Commission says marketing lists rest on legitimate interests, people can object, lists must be kept up to date, and people must be told where their data came from by the first communication at the latest. EU prospects are handled on those rules.
What is the difference between a LinkedIn lead generation agency and a B2B lead generation company?
A LinkedIn lead generation agency works one channel, LinkedIn. A B2B lead generation company works across channels, often email and LinkedIn together. Jeluvi offers both, plus a separate cold email service, and the first call decides which channels fit your buyers.
What is white label LinkedIn lead generation?
It is outreach run by one company and sold by another under its own brand, usually an agency reselling it to its clients. The person sending still has to be real and use their own profile.
If you are an agency asking, say so in the form; fit is a first-call question.
- LinkedIn User Agreement, section 8.2 Don'ts, for the rules on using another's account, false identities, scraping, bypassing use limits and bots or other unauthorized automated methods, checked Oct 2, 2026.
- LinkedIn Help, Account restrictions, for third-party software and browser extensions that scrape or automate activity and the temporary or permanent restriction they can cause, checked Oct 2, 2026.
- LinkedIn Help, Invitation limit reached, for invitation limits applying to all members and the restriction that typically lasts one week, checked Oct 2, 2026.
- LinkedIn Help, Personalize invitations to connect, for three personalized notes a month and the 200 character limit, checked Oct 2, 2026.
- LinkedIn Help, Differences between InMail Messages and personalized invitations, for five personalized notes on Basic accounts and unlimited notes of up to 300 characters on Premium, checked Oct 2, 2026.
- Sales Navigator Help, Send an InMail message in Sales Navigator, for the 1,900 character body, no bulk InMail, and InMail CRM logging on Advanced Plus, checked Oct 2, 2026.
- LinkedIn Help, InMail character limits, for the 1,900 character body in Recruiter, checked Oct 2, 2026.
- LinkedIn Help, InMail Messages FAQ, for the 2,000 character body in the general FAQ, checked Oct 2, 2026.
- LinkedIn Help, InMail message credits and renewal process, for credits returned when an InMail is accepted, declined or answered within 90 days, checked Oct 2, 2026.
- LinkedIn Help, Commercial use limit, for profile searches and views on free accounts counting toward a monthly limit, checked Oct 2, 2026.
- Sales Navigator Help, Sales Navigator alerts, for alerts on saved leads and accounts, including job and role changes, funding and job posting growth over 90 days, checked Oct 2, 2026.
- Sales Navigator Help, Sales Navigator lead and account search filter definitions, for the lead filters named on this page, checked Oct 2, 2026.
- European Commission, Can data received from a third party be used for marketing?, for legitimate interests, the right to object, keeping lists up to date and excluding objectors, checked Oct 2, 2026.
- European Commission, What information must be given to individuals whose data is collected, for telling people the source of their data within one month or at the first communication, checked Oct 2, 2026.
- Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business, for no business-to-business exception, the 10 business day opt-out deadline, the 30 day opt-out mechanism and the postal address, checked Oct 2, 2026.
- Google, Email sender guidelines, for authentication and keeping the spam rate below 0.3%, checked Oct 2, 2026.
- Yahoo, Sender Requirements and Recommendations, for authentication and keeping the spam rate below 0.3%, checked Oct 2, 2026.
- No provider is named or ranked on this page, and no vendor benchmark or price band is quoted.