Our B2B lead gen agency service builds the list, runs LinkedIn and cold email outreach, and hands qualified leads to your sales team.

What this B2B lead gen agency service is

Jeluvi runs B2B lead generation for companies that sell to businesses. As a B2B lead gen agency service, it covers the whole outbound path: the customer profile and the list, research on each account, LinkedIn and cold email outreach, reply handling, qualification, and the handoff of qualified leads or meetings to your sales team.

It is done for you. Jeluvi is owned and run by Marko Ristić, and inquiries reach him through the form at the end of this page. Everything the work depends on, from whose profile sends to how leads reach your CRM, is agreed on the first call and written down before anything is sent.

• Targeting: your ideal customer profile turned into a list of accounts and named contacts, each with a reason to be on it.
• Outreach: LinkedIn and cold email messages written for your buyer, sent inside each platform's rules and the law.
• Qualification: replies read, answered and checked against criteria you approved in writing.
• Handoff: qualified leads or booked meetings passed to your sales team with a written note, in your own CRM.

This is the multi-channel offer. If you only want one channel, the LinkedIn lead generation page and the cold email service page go deeper on each one. This page explains how the channels work together and what reaches your sales team at the end.

Who this is for, and who it is not for

B2B lead generation services work when the inputs exist and the only thing missing is the hours to run outreach well. They fail when the service is asked to supply the inputs too. The fit test below is the one this page would apply to any lead generation agency, Jeluvi included.

• Also a fit: a founder or small sales team with a clear buyer, a working offer and no time to run outbound sales prospecting every day.
• Also a fit: marketing teams whose inbound pipeline is thin in one segment and who want outbound lead generation campaigns aimed at it.
• Also a fit: a company that wants to test whether a new segment answers before hiring an SDR for it.
• Not a fit: anyone who wants scraped lists, automated LinkedIn sending, or email to purchased lists at volume.
• Not a fit: phone-led appointment setting. Cold calling is not part of this service; the channels here are LinkedIn and email.

What is included: the B2B lead generation services, step by step

The work runs in seven steps. Each one follows the method published on this site, so you can read exactly how a step is done before you decide anything. How deep each step goes for your market is agreed on the first call.

1. Ideal customer profile and target list

   We start from your won deals and write the profile down: industry, size, region, roles and the trigger that makes the problem urgent. The method is on the ideal customer profile page. Then the profile becomes target accounts and named contacts, with the source of each record kept.

2. Research on each account

   Before anyone is contacted, the account gets a short note: what the company does, what changed recently, and why this person is the right one to ask. The approach is the one described in company research for sales, and the note travels with the lead.

3. Copy written for your buyer

   Messages are written per role and per segment, built on the problem your customers describe in their own words. The rules are the ones in how to write a cold email. You approve the copy before the first message is sent.

4. Sending on LinkedIn and email

   LinkedIn messages are sent by a person, with no bots or scraping. Email goes from sending domains set up for email deliverability, with authentication, a working opt-out and your postal address. Volumes and the sending profile or mailbox are agreed on the first call.

5. Follow-up

   Each contact gets a short, spaced sequence of follow-ups that adds something new each time, then stops. Anyone who says no or asks to be removed is not contacted again, on either channel.

6. Reply handling and qualification

   Every reply is read and answered by a person. Interested replies are checked against the criteria you approved, using the questions in how to qualify sales leads. Leads that do not fit are recorded with a reason, not passed along to fill a count.

7. Handoff to your sales team

   A qualified lead or booked meeting reaches your sales team with a written note: the problem in the buyer's words, who is involved, what was promised and any objection raised. The note follows the sales handoff method, and your rep accepts or returns it with a reason.

LinkedIn and cold email outreach, run as one program

A multi-channel lead generation campaign is not two campaigns that happen to share a list. The same account, the same research note and the same problem statement drive both channels, so a prospect does not get two messages that sound like they came from different companies.

In this page's view, the value of running both channels sits in the record, not the volume. One contact history shows every touch, so the next step is based on what the prospect actually did, and a no on one channel ends outreach on the other.

Which channel leads for your market, and in which order the touches run, is agreed on the first call. For some buyers LinkedIn should lead; for others email should, and LinkedIn is the follow-up that shows a real person is behind the message.

What a B2B lead generation agency should hand over: leads, qualified leads, meetings

A B2B lead generation agency is only as useful as the definitions it works to. These are the definitions used across this site, and the service uses the same ones, so the words in a report mean the same thing as the words in your CRM.

Two rules follow from those definitions. Outbound replies are not labeled MQLs, because the MQL vs SQL page explains how that breaks channel reporting. They carry their own source value instead. And a lead becomes an SQL only when your rep has had the conversation, never because this service says so.

Whether you receive qualified leads, booked meetings or both is agreed on the first call. Either way, the criteria are written before outreach starts, and anything handed over can be checked against them line by line.

How qualified leads reach your sales team

The handoff is where outsourced lead generation often leaks. A lead that arrives without context makes your rep restart the conversation, and a lead that arrives with no owner sits untouched. Both problems are solved in writing before the first send.

• The note: the promise made to the prospect, the problem in their words, the people involved, the path in and any objection already raised.
• The owner: who on your team receives each lead. If you use lead routing rules, the source and fields they read are filled in when the lead is created.
• The acceptance step: your rep accepts the lead or returns it with a reason, inside a window agreed on the first call.
• The record: every lead, note and outcome lives in your CRM, not in a separate tool you lose access to later.

Returned leads matter as much as accepted ones. Each return reason is used to adjust the next list or the criteria. Without that loop, the same wrong title or company size keeps coming back, and nobody learns where the bar was meant to sit.

How leads are handed over in practice, whether as a CRM record, a calendar invite with a note, or both, is agreed on the first call and written into the scope.

What you provide and what we provide

Outsourced lead generation is a shared job. The split below is the starting point; the final version is written down after the first call so neither side assumes the other is doing something.

How the first weeks run

This is how a start usually runs here, agreed in detail on the first call. It is an outline of the order of work, not a schedule. No dates are promised, because they depend on your inputs, your approvals and your market.

One change at a time is the working rule when results are thin. Changing the list, the offer and the sequence in the same week would mean the next week teaches nothing about any of them.

What is agreed on the first call, in writing

Several decisions have no default here, because the right answer depends on your company. They are agreed up front and written down before any outreach starts, so nothing is decided later by whoever happens to be sending.

• Whose LinkedIn profile sends, within the LinkedIn User Agreement rules described below.
• Which mailboxes and sending domains send cold email, and in whose name they are registered.
• Volumes per channel, per day and per week.
• Length of the engagement, and how either side can end it.
• How leads are handed over: qualified leads, booked meetings or both, and where they land.
• Reporting rhythm: how often you get a report and what it contains.
• Price, in writing.

Rules we work inside

Outreach carries your company's name, so the rules it runs under are your risk as much as ours. These are the rules this service follows, stated as the sources themselves state them.

The LinkedIn User Agreement

Section 8.2 of the LinkedIn User Agreement lists what members agree not to do. It includes using bots or other unauthorized automated methods to access the services, add or download contacts, or send or redirect messages.

The same section prohibits software, scripts, robots, crawlers or browser plugins that scrape or copy the services, including profiles. It also prohibits using or attempting to use another person's account, such as by sharing log-in credentials. Jeluvi does not use bots, scraping or automation that breaks those terms.

The agreement also says a member will have one account, in their real name, and will not share or transfer it. That is why whose profile sends is agreed on the first call: the answer has to fit those rules, not work around them.

CAN-SPAM for cold email

The FTC's CAN-SPAM compliance guide says the law makes no exception for business-to-business email. Every commercial message needs accurate header information, a subject line that is not deceptive, identification as an ad, and your valid physical postal address.

It also needs a way to opt out. The opt-out has to keep working for at least 30 days after the message is sent, and an opt-out request must be honored within 10 business days. Cold email from this service is sent on those terms.

The same guide states that hiring another company to handle your email does not let you contract away your legal responsibility. Both the company promoted and the company that sends can be held responsible. That is why compliance is part of the scope, not a footnote.

Gmail and Yahoo sender rules

Google's email sender guidelines require all senders to Gmail accounts to set up SPF or DKIM, have valid forward and reverse DNS records, use TLS, and keep the spam rate reported in Postmaster Tools below 0.3%. Senders of more than 5,000 messages a day to Gmail must also set up DMARC.

Yahoo's sender requirements ask all senders for SPF or DKIM at a minimum and a spam rate below 0.3%. Its bulk sender requirements add DMARC, one-click unsubscribe and honoring unsubscribes within 2 days. The full picture is on the email deliverability page linked above.

GDPR, where EU contacts are involved

Article 21 of the GDPR gives a person the right to object at any time to processing for direct marketing. Once they object, their data must no longer be processed for that purpose, and the right must be brought to their attention at the latest in the first communication.

Where personal data is processed on a controller's behalf, Article 28 requires a contract, says a processor may not engage another processor without written authorization, and requires deletion or return of the data at the end of the service. Whether EU contacts are in scope is agreed on the first call.

What you own, during and after

The list, the conversations and the reasons people said no are the lasting value of an outbound program. They should never sit in a place you cannot reach once the engagement ends.

• CRM records: every lead, note and outcome written into your CRM as the work happens.
• The list: accounts and contacts with the source of each record.
• The copy: sequences, subject lines and message variants that were sent.
• Suppression list: every opt-out and do-not-contact record, which you must keep honoring afterward.
• Sending domains: registered in whose name is agreed on the first call, with the case for your own name explained below.

Domains registered in your company's name from the start avoid a transfer at the end. ICANN's Transfer Policy lets a registrar deny a transfer requested within 60 days of a domain's creation date, or within 60 days after a previous transfer, so a late handover can leave a domain stuck.

What we report and how you judge the work

The numbers worth reading are the ones you can check in your own CRM. A report you cannot rebuild from your own records is a story, not evidence. The table below uses the measures from the lead quality page.

Print the counts beside every rate. A rate built on a dozen leads moves on a single reply, and the count is what tells you whether the movement means anything yet.

Lead quality over lead volume

Volume is the easiest thing for any lead generation company to sell and to deliver. Quality is what your sales team feels, and it shows up in accept rates and opportunities a few weeks later. The service is judged on the second, not the first.

• Fit: the account and the person match the profile you approved, checked before the lead is handed over.
• Intent: the prospect said something in their reply that shows a real problem or question.
• Timing: a reason now is better than an interest someday, and the note says which one it is.
• Reachability: the contact details work, because the lead is a person who already answered.
• Return reasons: wrong title, wrong size, no need, bad timing, already a customer. The pattern fixes the targeting.

A smaller number of accepted leads beats a larger number of returned ones. Every returned lead costs your rep time, and in this page's view that cost belongs in any honest comparison between providers.

Lead generation agency, appointment setting or SDR outsourcing

Several kinds of company answer a brief for B2B lead generation, and they are not interchangeable. Knowing which one you are buying keeps you from judging a service on something it never set out to do.

This service is the first row: outbound lead generation across LinkedIn and email, ending in qualified leads or meetings. It is not a demand generation agency, does not run paid ads or SEO for you, and does not sell data on its own.

Where outbound lead generation sits next to your marketing

Outbound lead generation campaigns and inbound marketing campaigns feed the same pipeline from different ends. Marketing teams create demand that arrives on its own; outbound lead generation agencies go to the buyer first. Many B2B companies need both, and the record has to show which one produced each lead.

That is why the lead source matters in your CRM. Leads from this service carry their own source value, separate from marketing leads, so marketing and sales teams can compare lead generation channels on accept rate and pipeline, not on volume. The comparison breaks the moment the two are mixed.

When doing it in-house is the better choice

Outsourcing is not always the right call, and a service page that never says so is not worth trusting. Building it in-house is often the better choice in the cases below.

• The product needs deep explaining. If only someone who has used it for months can hold the first conversation, an outside team adds a step.
• You need it every day for years. A permanent, high-volume channel can justify its own SDR team and manager.
• You already have the people. If reps have time to prospect, better lists and better copy may be all they need.
• The motion is still unproven. Founders who have not yet closed a deal learn more from doing outreach themselves.

A common path is to prove that a segment answers with an outside team, then move the playbook inside. That only works if the list, copy and outcomes sit in your own CRM, which is why they do here.

Questions to ask any B2B lead gen agency, including us

Ask these in writing, before any demo. What matters is whether the answer is specific, checkable, and still the same once it reaches the contract. The third column gives Jeluvi's answer, so you can hold this service to the same test.

How to check the proof any provider shows you

• Ask for the definition behind the number. Meetings booked and meetings held are different claims, and so are leads and opportunities.
• Ask about the client's own inputs. A strong result on a known brand with a warm list says little about a cold start.
• Ask who worked that account. If the people named are not the ones assigned to you, the proof is about somebody else.
• Ask what broke. Every real engagement had a bad month. A reference who cannot name one was briefed.

Mistakes that sink outsourced lead generation

• Starting outreach before the customer profile and the offer have produced customers.
• Letting the provider write the definition of the thing you are paying for, after signature.
• Judging on contacts reached or replies instead of leads your team accepts.
• Approving no copy, reading no replies, and then being surprised by the leads.
• Taking handed-over leads a week late, then blaming the source for the silence.
• Returning leads with no reason, so the list never changes.
• Labeling outbound replies as MQLs, which breaks the comparison between inbound and outbound.
• Leaving domains, data and the suppression list out of the written scope.

How to start

Tell Marko what you sell and who you sell to. Inquiries reach him directly, and a reply comes within a working week. Scope and price are agreed on the first call and written down before any work starts.

Company: {{companyName}}
Website: {{website}}

What we sell, in one sentence: {{offer}}
Three customers who bought, and what they had in common: {{wonDeals}}
Who must never be contacted (customers, competitors, partners): {{exclusions}}

Buyer roles we want to reach: {{buyerRoles}}
Company size, industry and region: {{segment}}
What makes the problem urgent for them: {{trigger}}

What a qualified lead means to us: {{qualifiedDefinition}}
Who takes handed-over leads, and how fast: {{salesOwner}}
CRM we use, and the source value to write: {{crm}}

Channels we are open to (LinkedIn, email, both): {{channels}}
Who on our side approves copy: {{approver}}
Anything that may not be said or promised: {{restrictions}}
Contacts in the EU in scope (yes or no): {{euContacts}}

Frequently asked questions