LinkedIn hashtags now: what LinkedIn still documents, what it removed, and how many to use when nobody at LinkedIn will give you a number.

LinkedIn hashtags: the short answer

LinkedIn hashtags still work as a label: type the number sign and a word or phrase without spaces, and the topic is marked in your post. What changed is everything around them. LinkedIn removed profile hashtags in February 2024, and its Help articles on following hashtags and on Page hashtags now return errors.

So use LinkedIn hashtags lightly: two or three that name your topic in words your buyer uses, capitalized for accessibility, at the end of the post. This guide separates what LinkedIn still documents from what it has removed, and gives starter lists for B2B sales and marketing that were written for this page.

What LinkedIn hashtags are

A LinkedIn hashtag is a word or a phrase written without spaces after the number sign, such as #B2BSales or #ColdEmail. It marks the topic of a post in a short form that a reader can take in at a glance.

LinkedIn treats hashtags as part of the post text. Its Help article on closed captions for video tells you to add any additional text or hashtags and then click Post, which is about as much as LinkedIn Help now says about using them in posts.

What LinkedIn removed, and what it still documents

Most hashtag guides describe features that no longer have a LinkedIn Help page behind them. We checked every Help article we could find on LinkedIn hashtags on Sep 26, 2026. The pattern is clear: the member-facing hashtag features are gone from the documentation, and two narrow features remain.

A missing Help page does not prove a feature is gone, but it does mean nobody can point you to LinkedIn's own description of it. Guides that promise hashtag followers, hashtag feeds or profile hashtags are describing LinkedIn as it was.

What LinkedIn hashtags can and cannot do now

A hashtag still does one honest job: it names the topic of the post in a short, scannable form. For a reader skimming a feed, #SalesDevelopment at the end of a post says what it is about faster than a sentence does.

What we cannot confirm from any LinkedIn page is a reach or ranking effect. Guides describe what the LinkedIn algorithm supposedly does with hashtags, in both directions, without a LinkedIn source.

Many guides claim hashtags increase visibility, or that LinkedIn now penalizes them. Neither claim comes with a LinkedIn source, so we quote neither, and we do not quote hashtag follower counts either.

How to add hashtags to a LinkedIn post

There is no separate hashtag field. You type hashtags into the post like any other text, which means they also count toward the post's 3,000 character limit that LinkedIn Help states.

1. Start a post

   Click Start a post at the top of your LinkedIn homepage and choose who can see it.

2. Write the post first

   Write the whole post without hashtags, so the text stands on its own.

3. Add two or three hashtags at the end

   Type the number sign followed by a word or phrase without spaces, such as #SalesDevelopment.

4. Capitalize each word

   Write #ColdEmail, not #coldemail, so screen readers read it as two words.

5. Check that each hashtag names the topic

   Delete any hashtag a reader could not connect to the post in a second.

6. Post

   Click Post. For a video with captions, LinkedIn Help's steps end the same way: add text or hashtags, then Post.

How many hashtags to use on LinkedIn

LinkedIn does not publish a number. We looked for a current LinkedIn Help page that recommends one and found none, so every count you see quoted, including ours, is a practice rather than a rule. Our LinkedIn posting best practices guide reached the same conclusion.

Our practice is two or three. One names the broad topic, one names the specific one, and a third is optional. Beyond that, hashtags start to read like a signature line, and the post looks written for a system rather than for a person.

How to choose LinkedIn hashtags for your topic

Pick the words your buyer would use for the problem, not the words your company uses for the product. A buyer searches for #SalesPipeline, not for your feature name. Then pair one broad tag with one narrow one, so the post is labeled at two levels.

• Start from the post's topic. If the post is about cold email subject lines, #ColdEmail belongs; #Marketing does not add anything.
• Use the vocabulary of the role. Sales leaders say pipeline, forecast and quota; marketers say demand, funnel and attribution.
• Look at the posts you want to sit next to. See which tags people in your niche actually use, and skip the ones only used by spam.
• Keep a short list. Five or six tags you rotate are easier to keep consistent than a new set every week.

The same buyer vocabulary belongs in your headline and About section, where it matters more than in any hashtag. Our LinkedIn SEO guide covers where those words count.

How to research LinkedIn hashtags with post search

LinkedIn Help documents searching member posts by keyword, and that is the most direct way to see how a hashtag's word is used on the platform. The Help page does not say whether the number sign changes the results, so search the word and read the posts that come back.

1. Type the word in the search bar

   Enter the hashtag's word, such as SalesDevelopment, in the search bar at the top of any LinkedIn page.

2. Open the Posts tab

   Click See all results at the bottom of the suggestions, then click the Posts tab at the top of the page.

3. Filter to your market

   Open All filters and narrow the results with Date posted, Author industry and Author company.

4. Read, do not count

   Look at who posts with the word and what they write about. If it is mostly recruiters, spam or another industry, pick a different hashtag.

Formatting hashtags: capital letters for accessibility

Write every word in a hashtag with a capital first letter. Iowa's state digital experience guidance calls this camel case and gives #SocialMediaTips instead of #socialmediatips as the example, because it helps screen readers. The University of Michigan's accessibility guidance adds that screen readers try to sound out run-together words, sometimes as gibberish.

Capitals do not change what a hashtag matches, at least in the one place LinkedIn documents it. Its Trending Employee Content article says capitalization does not affect which content is populated, so #XYZ and #xyz are treated as the same hashtag.

• Readable. #SalesDevelopment, #ColdEmail, #B2BMarketing
• Hard to read. #salesdevelopment, #coldemail, #b2bmarketing
• Worse. A hashtag that reads as a different word when the letters run together.

Where to put hashtags in a LinkedIn post

Put them at the end. A hashtag in the middle of a sentence breaks the reading, and the first lines of a post are the ones that decide whether anyone reads the rest. Our LinkedIn post character limit guide covers how much of a post shows before readers have to expand it.

The exception is a hashtag that is a real word in the sentence and reads naturally with the sign in front of it. Even then, once is enough. Two hashtags inside the first line make the opening look like a label, not a message.

LinkedIn hashtags for B2B sales and business development

The hashtags below were written for this page as a starter list, grouped by what the post is about. They carry no follower counts or popularity claims. Use them where the post's topic matches, and replace them with your niche's own vocabulary where it differs.

LinkedIn hashtags for B2B marketing and lead generation

Marketing posts need their own vocabulary. The list below was also written for this page, with the same caveat: no counts, only topics. Match the hashtag to the post, not to the audience you wish you had.

For the content behind the hashtags, see our LinkedIn content strategy guide. A good post with no hashtag does more than a weak post with the perfect one.

LinkedIn hashtags by industry, for sellers who target one

If you sell into one industry, label posts with that industry's words, not only with sales vocabulary. The pairs below were written for this page. Check each one with post search before you adopt it, because an industry's own people decide which words stick.

Industry hashtags also tell your own followers who the post is for. A seller who writes for both SaaS and manufacturing buyers can use the industry tag to make that obvious before anyone reads a word.

#Hiring: the hashtag LinkedIn turned into a feature

One hashtag is documented as a feature in its own right. LinkedIn Help says you can share that you are hiring and add the #Hiring frame to your profile photo.

When you create or share a job from your profile, LinkedIn adds the frame, features your profile in the job post's Meet the team section, and notifies your network.

The feature has conditions. You must be a Page super admin or currently work for the organization to add a job post to your profile this way, some companies require a verified work email, and you can share up to 10 job posts you did not create.

Our guide to what actively recruiting means covers how the frame reads to others.

Hashtags for LinkedIn Pages: Trending Employee Content

The other documented use belongs to Page admins. Trending Employee Content on a Life or What We Do Page starts with activating hashtags; employees then use those hashtags on their video and photo posts, and eligible posts appear in that section of the Page.

• Where. Page super admin view, Life or What we do, then the Trending employee content section.
• How many. Up to three hashtags per targeted Page.
• Matching. Capitalization does not matter, and Boolean logic works, for example #XYZlife OR #Saleslife.
• Timing. LinkedIn Help says to check the Page after about six hours to confirm changes are live.

Our guide to LinkedIn Life Pages covers the rest of that tab.

Hashtags on your LinkedIn profile

You can no longer display hashtags on your profile. LinkedIn Help's Updates to Creator Mode says that beginning in February 2024, profile hashtags were removed to simplify the introduction section, and that the topics you post about would no longer appear there as hashtags.

The replacement is ordinary text. The same update moved the About section to the top of the profile, so the words you want to be known for belong in your headline and About section now. Our LinkedIn creator mode guide covers what else changed.

Hashtags in comments, articles and newsletters

LinkedIn Help used to have an article on hashtags in LinkedIn articles; it now returns 404, and we found no Help page about hashtags in comments. That leaves practice, not rules. A hashtag in a comment rarely adds anything, because the comment already sits under a post with its own topic.

In a long article or a newsletter edition, the same end-of-text rule applies: if you use hashtags, keep them few and at the end. The headline and the first paragraph do the labeling work. Our LinkedIn newsletter guide covers the rest of publishing.

Branded and event hashtags

A branded hashtag is one you make up for a campaign, a series or an event, such as a short event name. It works as a label people can reuse, as long as it is short, unique and easy to spell after hearing it once.

Check that it means nothing else before you use it, and write it with capitals so it cannot be misread. For an event, put the hashtag on the event page and in every post about it. Our LinkedIn Events guide covers creating the event itself.

A simple LinkedIn hashtag strategy for a B2B account

A hashtag strategy for a B2B account can fit on one line: a fixed set of hashtags, one for each topic you post about, used the same way every time. Consistency is the point. A reader who sees #ColdEmail under your posts every week learns what you write about.

Habits from other social media, such as a block of ten tags under every post, do not carry over well to a professional audience. Two tags from a set you reuse will build more recognition than a new set each time, and your LinkedIn marketing strategy should decide the pillars, not the hashtags.

Test hashtags on your own audience instead of trusting a rule

Because LinkedIn publishes no rule, the only reliable evidence is your own. Post analytics show impressions and engagement for each post, so you can compare posts with hashtags and posts without them on the same kind of topic.

• Change one thing. Keep the format, length and posting time similar, and vary only the hashtags.
• Give it weeks, not days. One post proves nothing; a handful of pairs starts to show a pattern.
• Watch comments, not only impressions. For a seller, a comment from the right person matters more than reach from the wrong people.
• Write it down. Keep the hashtag, the topic and the result in a simple list, so the next decision is based on your audience.

Our guides to LinkedIn analytics and LinkedIn impressions explain what each number means and where to find it.

What hashtags can do for a seller, and what they cannot

For a seller, a hashtag is a filing label, not a prospecting channel. It can make a post's topic obvious to the buyer who is already reading it. It cannot make a weak post relevant, and it will not put you in front of a buyer who was not going to see the post anyway.

Spend the effort where buyers actually look: the first line of the post, the headline under your name, and the profile a prospect opens after your connection request. Two good hashtags at the end are fine; ten will make a prospect wonder who the post was really written for.

Checklist before you post

• Topic first. The post reads fine without any hashtag.
• Two or three. One broad, one specific, one optional.
• Capitalized. Every word starts with a capital letter.
• At the end. Not in the first line.
• Buyer's words. Not your product name.
• No claims. Nothing in the post depends on the hashtag being seen.

Common LinkedIn hashtag mistakes

• Following a guide that describes hashtag feeds, follower counts or profile hashtags that LinkedIn no longer documents.
• Adding ten hashtags to every post, which reads as automated.
• Writing hashtags in lowercase, so screen readers run the words together.
• Putting hashtags in the first line, where they push the actual message down.
• Using a hashtag as a mention; tagging a person works differently, as our guide on how to tag someone on LinkedIn explains.
• Choosing hashtags for the product name instead of the buyer's problem.
• Expecting a hashtag to rescue a post that has nothing to say.

A post with hashtags you can adapt

The post below was written for this page. It keeps the hashtags where they belong: two at the end, capitalized, naming the topic in the buyer's words. Replace every placeholder, and delete a hashtag rather than keep one that does not fit.

{{oneLineThatNamesTheProblem}}

{{whatYouNoticedAboutIt}}. {{whatYouDoDifferentlyNow}}.

The part most teams miss: {{specificDetail}}.

What have you seen work for {{sameProblem}}?

#{{BroadTopicHashtag}} #{{SpecificTopicHashtag}}

Frequently asked questions