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Guide · Templates · LinkedIn

Every LinkedIn connection request template here is grouped by how you know the person, and each one fits the note limit LinkedIn actually documents.

A connection note is short by design, so a template is a shape rather than a script: a greeting, where you know the person from, one reason you are writing, and your name.

This page holds 20 of them, grouped by the relationship you already have, from an event to a recruiter. Each one names its placeholders and the situation where it backfires.

Last checked Sep 23, 202614 min read20 notes written for this page

What a LinkedIn connection request template is

A LinkedIn connection request template is a reusable shape for the note that travels with an invitation. It holds a greeting, the context you share with the person, one reason you are writing now, and your name. The placeholders are the parts you replace.

It is not a script. The only part of a connection note that earns an acceptance is the part that could not have been sent to anyone else, and that part changes with every recipient. Everything around it can stay the same.

This page is the note library. The button, the invitation limits, withdrawals and the rest of the mechanics live in our guide on how to connect on LinkedIn. Here the subject is the writing: 20 notes, grouped by how you already know the person.

What LinkedIn documents about the note

Two numbers decide the shape of every template below, and only one of them is stated consistently. Both come from LinkedIn Help pages read for this page, not from a summary of them.

RuleWhat LinkedIn Help statesWhich page says it
Note lengthEach personalized invitation message can be up to 200 charactersPersonalize invitations to connect
Free allowanceUp to three connection requests per month can carry a personalized messagePersonalize invitations to connect
Free allowance, againBasic and free members can include a personalized message with five connection requests per monthInvitation limit reached
PremiumUnlimited personalized invitations, while connection request limits still applyBoth pages
Mobile exceptionInvitations sent from People you may know in the mobile app cannot be personalizedPersonalize invitations to connect
RepliesA recipient can reply to your note, and replying does not accept the invitationAccept, ignore, or report Invitations as spam
LinkedIn disagrees with LinkedIn

Three per month and five per month are both published, in help pages last updated at different times. Neither figure is worth planning a week of outreach around. Open the compose box, add a note, and see what your own account allows today.

The 200 character figure is the one to design templates around, and it is stricter than most advice online, which still quotes 300. LinkedIn Premium removes the monthly cap on notes but not the invitation limits themselves.

The connect message anatomy: four parts, 200 characters

A connect message that fits the documented limit has room for four things and nothing more. Every template on this page is built from the same four, which is why they can be swapped between groups.

PartWhat it doesCharacters to allow
Greeting and first nameProves the note was addressed, not broadcastAbout 15
Shared contextSays where you know them from, in checkable detailAbout 70
Reason for writing nowExplains what you want from the connection itselfAbout 70
Your nameCloses it like a message from a personAbout 15

That leaves roughly 30 characters of slack for punctuation and a longer name. It also explains what has to go: your job title, your company boilerplate, the link, the calendar invitation and the second sentence about yourself.

The reason for writing is the part most people get wrong. In a note, the only honest reason is the connection. Anything you actually want comes later, in the first message after they accept.

What makes a connection note get accepted

Acceptance is a two second decision made on your photo, your headline and one line of text. Nothing on this page beats a profile that shows what you do, which is why LinkedIn networking starts with your own page rather than with a template.

  • One checkable detail. A session name, a post claim, a mutual connection, a date. Something the recipient can verify in a second.
  • A reason that is about them. Written from their side, not from your pipeline or your job search.
  • No ask. No meeting, no link, no attachment, no question that needs a paragraph to answer.
  • Plain words. No flattery about an impressive profile and no sentence you would not say out loud.
  • Recent timing. Sent while the event, the post or the meeting is still in their memory.
  • A profile that matches. If your headline contradicts the note, the note loses.
No benchmarks here

Outreach tools publish acceptance rates for personalized versus blank requests, measured on their own users and their own lists. None of those figures are quoted on this page. Compare your own groups against each other instead, on the same profile and in the same month.

The library: 20 notes grouped by relationship

The 20 notes below were written for this page. They are grouped by how you already know the person, because that is the part of the note that has to change and the part that decides whether it works.

Each block gives a label, the placeholders to replace, and a note on when that template backfires. Read the backfire note first. It is usually the reason a note that works for one sender fails for another.

GroupNotesWhat the note has to prove
You met at an event01 to 03That you were in the same room, and which moment you mean
A mutual connection04 to 06That the mutual name is real and would recognize you
Their content07 to 09That you read the specific piece, not the headline
Same industry, no contact yet10 to 12That you have the same problem, not the same job title
After a meeting or call13 to 15That the conversation happened and what you promised
Recruiting16 to 18That the roles and the timing line up
Alumni and former colleagues19 to 20That the overlap was real, and what you have in common now
  • Replace every placeholder. A stray pair of braces in a sent invitation is the clearest sign of a merge there is.
  • Rewrite the first clause. The shared context is the only part that proves this went to one person.
  • Check the counter. Real names and company names change the length, in both directions.

Notes for someone you met at an event

An event note is the easiest one to get accepted and the easiest one to waste. The recipient met dozens of people, so the work is naming the moment rather than the event. Send it within a few days, while the room is still recent.

1. Same session at a conference

Note 01, same session
Hi {{firstName}}, we were both in the {{sessionName}} session today. Your question about {{topic}} was the one I came to ask. Connecting to carry it on. {{senderName}}
Backfires when

You were not actually in the room and are working from the agenda. Speakers remember who asked what. A wrong session name turns a warm note into proof that you scraped the attendee list.

2. You spoke at the stand or in the queue

Note 02, met in person
Hi {{firstName}}, we talked by the {{place}} at {{eventName}} about {{topic}}. You said {{detail}} and I have been chewing on it since. {{senderName}}
Backfires when

You quote something they did not say. People remember their own opinions precisely. Write the detail down the same day, in their words, or leave the clause out and name the conversation instead.

3. You were at the event but never spoke

Note 03, same event, no conversation
Hi {{firstName}}, I was at {{eventName}} and never got across the room to you. Your point about {{topic}} is the one people kept repeating after. {{senderName}}
Backfires when

The event was months ago. An invitation that opens with a conference from last spring reads as a list being worked through late. If the window has closed, connect on their content instead.

The same three shapes work for a webinar or a LinkedIn Event, where the attendee list is visible to everyone who registered and the moment to name is a question in the chat.

Notes when you have a mutual connection

A shared name does more work than any other opening, which is why it is the one most often faked. Use it only when the mutual connection would recognize you, because the careful recipients check. Our entry on what a mutual connection means covers what the recipient sees on their side.

4. A named referral

Note 04, referred by a person
Hi {{firstName}}, {{mutualName}} suggested I say hello: we are both working on {{topic}} from opposite sides. No ask attached, just want to be in touch. {{senderName}}
Backfires when

The mutual connection did not suggest anything. One message between them and your name is finished at both companies. If they only mentioned the person in passing, say that plainly instead.

5. Shared connections you noticed

Note 05, shared network
Hi {{firstName}}, we share a lot of connections, {{mutualName}} among them, and most of them work on {{topic}}. That is usually a sign the network is right. {{senderName}}
Backfires when

The shared connections are accidental, such as three recruiters and a former colleague of a colleague. Overlap alone is not a reason. Name the one connection who actually ties the two of you to the same work.

6. Before you ask for an introduction

Note 06, ahead of an intro
Hi {{firstName}}, {{mutualName}} mentioned you own {{area}} at {{companyName}}. Before I ask them for a proper introduction, I would rather be a real name here. {{senderName}}
Backfires when

The introduction never follows. This note promises a next step from a named person, so tell that person you sent it. An invitation that hints at a referral and then goes quiet is worse than a cold one.

Notes after reading their content

Content notes are the most common and the most automated, so the bar is the specific claim. Name the argument, not the piece. Nothing marks a bot faster than praise that would fit under any post on the platform.

7. After a post

Note 07, a post
Hi {{firstName}}, your post on {{topic}} argued that {{claim}}, which is the opposite of what my team assumed. Connecting to see where you take it next. {{senderName}}
Backfires when

The post was a repost, or the claim is a summary of the headline. Read to the end before writing. If nothing in it changed your mind, there is no note here, only a compliment.

8. After a newsletter or an article

Note 08, long form
Hi {{firstName}}, I have read {{newsletterName}} since {{month}}, and the issue on {{topic}} changed how we run {{process}} here. Connecting to keep reading. {{senderName}}
Backfires when

You subscribed this morning. Writers can see when someone joined. If you have read one issue, say so: one honest issue beats a claimed year of them. Our entry on the LinkedIn newsletter covers what authors can see.

9. From a comment thread

Note 09, comment thread
Hi {{firstName}}, we ended up disagreeing politely under {{authorName}}'s post about {{topic}} last week. Rather keep that going here than in a comment box. {{senderName}}
Backfires when

The disagreement was not polite. A note that reframes an argument as a friendly exchange reminds them of the argument. Leave it a few weeks, or connect on something else entirely.

Notes for someone in your industry you have never met

This is the group with no shared context to borrow, which makes it the hardest and the most useful to get right. A shared job title is not a reason. A shared problem is. Everyone here is a 2nd or 3rd degree connection, so the note carries the whole introduction.

10. Same role, different company

Note 10, same seat
Hi {{firstName}}, we do the same job in {{industry}}, you at {{companyName}} and me at {{myCompany}}. Short of peers to compare notes with. Connecting for that. {{senderName}}
Backfires when

Your headline says you sell to their role rather than share it. The note then reads as a disguise, and the first message after acceptance confirms it. Use the honest version below instead.

11. Same market or city

Note 11, same market
Hi {{firstName}}, fellow {{industry}} person in {{city}}. Everyone I meet here brings up {{topic}} and nobody has solved it yet. Happy to trade notes. {{senderName}}
Backfires when

The city is only in their profile because head office is there. Check where they actually work before leaning on geography, especially for a company with offices in several markets.

12. The honest cold note

Note 12, no shared context
Hi {{firstName}}, we have not met. I spend my week on {{problem}} and you are one of the few people writing about it seriously. Connecting to read more. {{senderName}}
Backfires when

A pitch arrives two days later. The note promised a reader and delivered a seller, so the connection is removed and sometimes reported. If you intend to sell, earn the conversation first.

Notes after a meeting or a call

After a real conversation the invitation is administrative, so the note can be shorter than anywhere else. Its job is to keep the thread findable and to repeat what you promised. Send it the same day, and keep anything longer for the follow-up email.

13. After a first call

Note 13, after a call
Hi {{firstName}}, good to talk about {{topic}} today. I will send {{promisedThing}} by {{day}}. Connecting so the follow-up is easy to find. {{senderName}}
Backfires when

The promised thing never arrives. A note that names a deliverable and a day sets a deadline for you, in writing, on their profile. Send the thing first if you are not sure.

14. After an interview

Note 14, after an interview
Hi {{firstName}}, thank you for the conversation about the {{roleName}} role today, and for the part about {{topic}}. Whatever comes of it, glad to stay in touch. {{senderName}}
Backfires when

It replaces the thank-you email. The invitation is a second touch, not the first one. Send the email to the address on the calendar invitation, then connect.

15. After a group meeting with a partner or client

Note 15, group call
Hi {{firstName}}, we were both on the {{meetingName}} call this morning. You own {{area}}, which is where most of my questions will land. Connecting now. {{senderName}}
Backfires when

There were twenty people on the call and you connect with all of them within an hour. Pick the two you will actually work with. Bulk invitations after one meeting look like what they are.

Notes for recruiters, candidates and job seekers

Recruiting notes fail on timing more than on wording. Say where you are in the process, or say plainly that there is no process yet. A profile marked as actively recruiting tells you which of the three below applies.

16. To a recruiter, before you need one

Note 16, candidate to recruiter
Hi {{firstName}}, you place {{roleName}} people in {{industry}} and I have {{years}} years of it. Nothing urgent, I would rather be in your network early. {{senderName}}
Backfires when

You are in fact looking today and say you are not. Recruiters work on live roles. Being straight about your timing gets you a better conversation than sounding relaxed does.

17. To a recruiter after you applied

Note 17, after an application
Hi {{firstName}}, I applied for the {{roleName}} role at {{companyName}} on {{day}}. Connecting in case a face helps, and happy to answer anything early. {{senderName}}
Backfires when

You send it to four people at the same company on the same day. Pick the recruiter named on the posting. Anything wider reads as pressure and is remembered that way.

18. From a recruiter to a candidate

Note 18, recruiter to candidate
Hi {{firstName}}, I hire {{roleName}} people at {{companyName}} and your work on {{topic}} is why I am writing. No role attached today, connecting for when there is. {{senderName}}
Backfires when

There is a role, and it arrives in the next message with a salary band. Say so in the note instead. Candidates forgive a direct approach faster than a soft opening followed by a pitch.

Notes for alumni and former colleagues

Shared history gets the note read and rarely gets it accepted on its own. The second half has to say what the two of you have in common now, years after the overlap ended.

19. Alumni of the same school

Note 19, alumni
Hi {{firstName}}, {{schoolName}} {{gradYear}} here, now doing {{topic}} at {{myCompany}}. Keeping up with the alumni who ended up in the same field. {{senderName}}
Backfires when

The only thing you share is the school, and the note has nothing after it. Alumni status opens the message; the field, the city or the problem is what makes accepting worth anything.

20. A former colleague you lost touch with

Note 20, former colleague
Hi {{firstName}}, we overlapped at {{formerCompany}} on {{team}}. I saw you moved into {{area}} and would like to hear how that went. {{senderName}}
Backfires when

The overlap was one week in a company of thousands. Say where you actually crossed: a project, a floor, a manager. Vague history invites a polite ignore more often than a rejection.

Sending a connection request with no note

Sending with no note is allowed, it is how most invitations between colleagues travel, and it does not count against the monthly allowance for personalized invitations. It is also the request most likely to sit pending forever.

SituationNote or no noteWhy
A colleague at your own companyNo noteYour name and employer already answer the only question they have
Someone you met an hour agoNo note is fine, a short one is betterThey remember you, but not always the name on the screen
Someone who just viewed your profileShort noteInterest is not recognition, and the visit may have been accidental
A person you have never interacted withNote, alwaysWith nothing to accept on, the request is a coin toss at best
A free account out of personalized invitationsWait, or follow insteadA blank request spends an invitation you could use better next month
Someone who blocks invitations from strangersNeitherLinkedIn Help points to following, groups and InMail for people you do not know

When the allowance runs out, following the person and commenting on their work for a few weeks is the alternative LinkedIn itself names, alongside groups and InMail. Requests that pile up unanswered are one of the two things LinkedIn Help says triggers an invitation restriction.

Connection request notes, LinkedIn messages and InMail

Three kinds of message travel on LinkedIn, and only one is capped at 200 characters. Most templates that read as oddly clipped were written for a note. Most that never arrive were written as LinkedIn messages and pasted into a connection request.

Message typeWho can send itWhat the template has to do
Connection request noteAny member, within the free monthly allowance for personalized requestsEarn the connection, and nothing else
LinkedIn messages to connectionsAny member, to their 1st-degree networkContinue the specific reason the connection request gave
InMailPremium, Sales Navigator and Recruiter accountsReach a professional outside your network with no invitation involved
Group and event messagesMembers of the same LinkedIn group or eventOpen a conversation where you already share a room

LinkedIn Help names following, groups and InMail as the alternatives to inviting someone you do not know. A specific industry question sent as an InMail often does more than the same connection request sent three times.

Keep the two libraries apart. Connection request templates are built around one shared detail and a free monthly allowance. Message templates have room for context, a link and a real question, which is why one makes a poor substitute for the other.

Making a template fit inside 200 characters

Every note above fits the documented limit as written, but placeholders are not the same length as the words that replace them. A short first name buys you characters; a long company name spends them.

  1. Paste the note into the compose box and watch the counter, not your text editor.
  2. Cut your job title first. It is already in your headline, one line above the note.
  3. Cut adverbs and hedges: really, just, quickly, I was wondering whether.
  4. Turn a question into a statement, since the note is not the place for the ask anyway.
  5. Drop the second clause about yourself. One is enough at this length.
  6. If it still does not fit, shorten the shared context last. That clause is the one doing the work.

Two more mechanical points from LinkedIn Help. A primary email address is required before your account can send invitations at all, and invitations sent from People you may know in the mobile app cannot carry a note, so send those from the profile instead.

How to turn a template into a note you can send

  1. Name the relationship before you pick a template

    Write down in one line how you know this person: an event, a mutual connection, their content, your industry, a meeting, a recruiting conversation, or a school. That line decides which group above you use.

  2. Verify the detail you plan to quote

    Open the post, the event page or the profile and check the wording, the date and the spelling of the name. A detail that is close but wrong proves the note came from a list.

  3. Fill every placeholder with something specific

    Replace each placeholder with a fact only this person could recognize. If a slot cannot be filled truthfully, delete that clause instead of guessing at it.

  4. Cut the note to the counter, not to your draft

    LinkedIn Help documents 200 characters. Check the note in our LinkedIn character counter or read the counter in the compose box, remove your job title first, then any adverb, then the second sentence about yourself.

  5. Take the ask out

    A connection note asks for one thing: the connection. Move the meeting request, the link and the attachment to the message you send after they accept.

  6. Send it once and log which template went out

    Send the invitation, note the group you used, and leave it alone. Reminders are automatic, and a second invitation to the same person is not possible while the first is pending.

The first message after they accept

The note gets you the connection. The message afterward decides whether the connection was worth anything, and it is where most template libraries stop being useful.

Signalevent, post, referral
Note200 characters
Accepted1st degree
First messagecontinue the reason
Conversationor a polite end
Their sideYour sideTheir sideYour sideBoth

Continue the reason from the note, offer one useful thing, ask one question that can be answered in a line. A thank-you with a pitch stapled to it is the fastest route to being removed, and removals are silent.

If the acceptance never comes, leave it. You can see what is outstanding on the pending invitations screen, and a large pile there is a signal to change the notes rather than to send more of them.

Using templates at volume without getting restricted

Templates exist so that a team can send more good notes, not so that one note can go to more people. LinkedIn Help is direct about where the line is.

  • Two triggers for a restriction. Many invitations in a short time, and many invitations ignored, left pending or marked as spam.
  • Suspected automation. An excessive number of invitations with a suspected automation tool can suspend or restrict the account, and repeated suspensions can end it.
  • Most restrictions lift in a week. Support cannot shorten them or explain them, and withdrawing pending invitations does not remove one.
  • Withdrawals cost three weeks. After withdrawing, you cannot invite the same member again for up to three weeks.
  • The ceiling is real. A maximum of 30,000 1st-degree connections, and quality connections are what LinkedIn recommends keeping.

Read the connection limit entry before planning volume, and treat LinkedIn automation tools as a risk to the account rather than a way around the note limit. Ignored invitations are the expensive kind, because they cost you the ability to send more.

Mistakes that get a connection note ignored

  • Pitching in the note, or attaching a calendar link to an invitation.
  • Praising an impressive profile, which is the one line every automated tool produces.
  • Claiming a referral the named person never gave.
  • Quoting a post the sender clearly did not read past the first line.
  • Writing to 300 characters and letting the box cut the ending off.
  • Sending the same industry note to everyone with the same job title.
  • Following up the acceptance within minutes with a pitch.
  • Leaving a placeholder in the sent note.
  • Connecting with everyone from one meeting in the same hour.

How to tell whether your templates work

Compare groups against each other on your own account. Every figure that matters here is one you can count yourself.

SignalWhat it tells you
Acceptances by groupWhich relationship is worth the research time
Replies to the note itselfThat the context landed, since a reply needs no acceptance
Replies after acceptanceWhether the first message continues the note
Pending invitations piling upA restriction coming, and notes that give no reason to accept
Removals after acceptanceA pitch arriving too fast after the connection
CompareOne group against another, same profile, same month

The skeleton behind all 20 notes

Strip any note on this page and the same four slots remain. Start here when your situation is not one of the seven groups, and keep the first slot honest.

The skeleton every note on this page uses
Hi {{firstName}}, {{sharedContext}}. {{reasonNow}}, so I am connecting rather than pitching. {{senderName}}
Backfires when

The shared context is something anyone could claim, such as admiring a profile or working in the same industry as thousands of others.

Then the second half carries the whole note, and there is nothing in it for the reader. Replace the first slot before you reuse the rest.

Frequently asked questions

What is a LinkedIn connection request template?

A LinkedIn connection request template is a reusable shape for the note attached to an invitation: a greeting, where you know the person from, one reason for writing now, and your name. You replace the placeholders with details only that person would recognize.

What is the character limit for a LinkedIn connection request?

LinkedIn Help states that each personalized invitation message can be up to 200 characters. Plenty of advice online still quotes 300. The counter in the compose box is the number to write to, because it reflects what your own account can send.

How many personalized connection requests can a free LinkedIn account send?

LinkedIn's own help pages disagree. The page on personalizing invitations says three per month. The page on invitation limits says five. Both say Premium members can personalize all of their requests, with connection request limits still applying.

What should a connect message say?

Where you know the person from, why you are writing this week, and nothing else. A connect message that fits 200 characters has room for one specific detail and one plain sentence about why it matters to you, then your name.

Is it better to send a LinkedIn connection request with no note?

With no note works when the person already recognizes your name: a colleague, a client, someone you just met. For everyone else the blank invitation gives the recipient nothing to accept on, which is exactly when requests sit pending.

What makes a LinkedIn connection request get accepted?

One detail that proves you meant this person, a reason that is about them rather than your quota, no attachment and no meeting request. A profile the recipient can check in two seconds does as much work as the note does.

How do you write a connection request to someone you met at an event?

Name the event and the moment: the session, the stand, the conversation in the queue. Add the one thing they said that you are still thinking about, then ask for nothing. Send it within a few days, while the event is still recent.

What do you write when you have a mutual connection?

Name the mutual connection, say what the two of you were talking about, and keep the ask out. Do not claim a referral that did not happen, because the first thing a careful recipient does is check that name with the person themselves.

How do you connect with someone after reading their content?

Quote the specific claim, not the whole post, and say what it changed or challenged for you. Skip the compliment about their insightful content. A note that could be pasted under any post reads like a bot, because usually it is one.

What should you write to a recruiter on LinkedIn?

Say what you do, the roles you would move for, and that you are connecting before you need anything. If you already applied, name the role and the date instead. Keep the resume, the portfolio link and the availability for the message after they accept.

How do you connect with alumni on LinkedIn?

Name the school and the years, then the thing you have in common now, such as the same field or the same city. The school gets you read, the second half gets you accepted, because shared alumni status alone is not a reason to talk.

What do you send after a meeting or a call?

Refer to the meeting by name and date, restate what you promised to send, and use the invitation to keep the thread findable. Send it the same day. Anything longer than one promise belongs in a follow-up email instead.

Can I use the same connection request template for everyone?

No. The templates here are grouped by relationship because the shared context is the only part that earns an acceptance, and that part changes with every person. Reuse the shape, rewrite the first clause every time.

Can someone reply to my connection note without accepting it?

Yes. LinkedIn Help says a recipient can reply to an invitation message, and that replying does not accept the invitation. The reply appears in your messages while the request stays pending, so read your inbox before you assume silence.

Take the sequence with you

The 10-day cadence, five templates, one email.

Five touches across email, LinkedIn and phone, five templates with placeholders marked, and the first-30-days checklist. One email.

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